Here are PURE's top tips for make-up:

If like most women, your make-up bag consists of various old favourite items, along with a couple of new things you may have added recently, it might be time to update and refresh, with makeup basics that are in tune with the look you now want to present and that are the base of any style of make-up. At PURE we have put together the top six must-have items that any woman should have in her make-up bag. PURE is proud to use Young Blood make-up.

FOUNDATION
Designed to even out your skin tone and cover up blemishes in your skin, your foundation is the base for the rest of your make-up and should be matched to your skin tone.

TIP : Avoid pink-toned foundations which make your face look redder than it naturally is. Instead, go for beige or white foundations - don't worry about looking washed out, that's what your blusher is for!

BLUSH
Use to emphasise your cheek bones, a couple of different blushes in your make-up bag are perfect. One shade for a more natural look during the day and the other could be a more vibrant shade for evenings.

TIP : A cream blusher is perfect for during the day as it leaves a subtle shade on the cheeks, whereas a brighter pink powdered blush is great for going out at night.

EYE SHADOW
If you use a palette of eye shadows, your make-up bag will remain uncluttered whilst giving you a palette of colour options to work with.

TIP : If you are a redhead, the best colours for you are bronze/gold colours, burgundys and ice pinks. For blonde ladies the best colours to make the most of your eyes are dusty whites and dark greys, and deep purple will make the most of your fair hair and skin. The best colours for brunettes are dusty blues and dark golds, and golden creams will bring out the best of your dark features.

MASCARA
Mascara is necessary to define, thicken and lengthen your eyelashes - the perfect finishing touch for any make-up!

TIP : For a more dramatic look to your eyes, black mascara is the best colour to go for - apply a couple of coats to get a really dramatic look. Through the day or for a lighter make-up, then brown is better.

EYELINER
To really define your eyes, eyeliner is a key product. Choose a colour that matches your eye shadow.

TIP : Depending on the look you are trying to achieve, your eyeliner may be as subtle or as bold as you like. Most commonly available are liquid eyeliners, applied with a thin brush to achieve a dramatic look. They are also available in a variety of colours for those who don’t like eye shadow. Kohl liners are also popular. These can be smudged to create a more subtle look, but are mostly available in darker colours. Both types are versatile for day and night looks.

LIPSTICK
Adds a splash of colour and emphasises your lips - also a great base to finish off with a gloss on top.

TIP : Redheads should look out for peach and coral colours for the lips; blondes will most suit rich pinks and purple pinks. Brunettes can carry off darker colours such as reds and plums but can also work with more neutral corals too.

For make-up great advice tailored to you, why not book a personal consultation and make-up lesson at a PURE beauty salon in Edinburgh, Glasgow or Aberdeen.