Supercharge Your Wellness Routine - Embracing the Ethereal Element of Air

by PURE Branding

This month, as part of PURE Elements, we focus on the element of AIR – associated with the mind, thoughts and feelings of lightness, ease and clarity.

Today, we delve into the ethereal domain of air and explore the associated herbs and fragrances that you can use to bring a sense of peace and calm to your wellness routine.  

Air, the element of intellect, communication and freedom is often associated with qualities of clarity, inspiration and transformation. Herbs aligned with this element possess aromatic qualities, stimulating the senses and lifting the spirit.  

  1. Lavender: Lavender, with its delicate purple flowers and soothing fragrance, is the quintessential herb of the air element. Its airy, floral scent evokes feelings of tranquility and mental clarity, making it a staple in aromatherapy and relaxation practices Lavender is known to calm the mind, ease tension, and promote restful sleep, embodying the gentle yet powerful qualities of air.

  2. Peppermint: Refreshing and invigorating, peppermint embodies the dynamic nature of the air element. Its cool, menthol-infused leaves stimulate the senses, awakening the mind and enhancing mental focus. Peppermint's energising aroma clears the airways, promoting clarity of thought and communication. Whether brewed into a tea or used in aromatherapy, peppermint uplifts the spirit and encourages free-flowing expression. You can also reap the benefits in your skincare routine with our toning and refreshing facial spritz.



  3. Sage: Sage, revered for its purifying properties, is deeply intertwined with the element of air. As the smoke from burning sage ascends, it carries away negative energies, creating space for clarity and insight. Used in rituals and ceremonies across cultures, sage encourages mental clarity, wisdom and purification of thought. Its earthy aroma uplifts the spirit, fostering a sense of lightness and renewal.


  1. Eucalyptus: With its crisp, camphorous scent, eucalyptus is a powerful ally for harnessing the energy of air. Revered for its respiratory benefits, eucalyptus clears the air passages, facilitating deep breathing and mental clarity. Its uplifting fragrance revitalises the mind and spirit, promoting a sense of expansiveness and freedom. Eucalyptus is often used in meditation practices to enhance focus and open channels of communication.

  2. Lemon Balm: Lemon balm, with its citrusy aroma and delicate leaves, embodies the lightness and vitality of the air element. Known for its mood-lifting properties, lemon balm uplifts the spirit and promotes mental clarity. Its refreshing scent awakens the senses, dispelling lethargy and fostering a sense of joy and inspiration. Lemon balm is often used in herbal teas and aromatic blends to promote emotional wellbeing and enhance cognitive function.

How to incorporate more herbs into your health and wellness routine?  

Herbal Teas: Start your day with a cup of herbal tea. Herbs like chamomile, peppermint, ginger, and green tea have various health benefits such as improving digestion, boosting immunity, and providing antioxidants. Herbal teas make the perfect post spa treatment treat!  

Cooking with Herbs: Use fresh or dried herbs in your cooking to enhance flavour and add nutritional value to your meals. Basil, thyme, rosemary, and oregano are popular choices that not only taste delicious but also offer health-promoting properties.  

Aromatherapy: Use essential oils derived from herbs for aromatherapy, diffusing oils like lavender, eucalyptus, and lemon for a range of health benefits.    

Herbal Baths: Add dried herbs like lavender, rose petals, or chamomile to your bathwater for a relaxing and therapeutic experience. These herbs can help ease muscle tension, promote relaxation and soothe the skin. You can also try adding a few drops of PURE massage oils for an indulgent bath experience. 

Herbal Remedies: Explore traditional herbal remedies for common ailments such as colds, headaches, and digestive issues. Herbs like ginger, garlic, peppermint, and elderberry have been used for centuries for their healing properties. 

Remember, the information provided on this blog is intended for general informational purposes only and should not be construed as medical advice, diagnosis, or treatment.  


PURE Hydrate & Renew Face Oil (30ml)
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PURE Clean and Glow Cleansing Oil (100ml)
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PURE Regenerate & Boost Eye Serum (15ml)
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PURE Refresh & Revive Face Spritz (100ml)
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PURE Organic Coconut Oil (250g)
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